Wednesday, October 10, 2007

SURVEY

In an attempt to find out what, who & where we are in this industry, I have put together three surveys, that I ask you to have a look at.
The first survey, is aimed at nurseryman, who have either a wholesale nursery, retail nursery or both, & the other survey, is aimed at landscapers. The third survey, is for Allied trade, i.e. those folks who provide a service or product to the green industry, but in some instances, not exclusively.
In the surveys, we are trying to guage where the industry is at the moment, & to share some information amongst ourselves, in terms of what is important to our businesses & the industry as a whole.
There are a couple of questions relating to pricing in the nurseryman & landscapers surveys, which is where I feel that this industry is letting itself down & not charging enough for the services that they are performing.
It's difficult for any industry to start trying to set minimum prices for products, as they feel that folks are always going to undercut them, & in some cases, due to the low entrly point into this industry, this is going to happen.

So, rather than try to dictate to an industry, I thought, why don't we put together an anonymous survey, where people can answer a few very simple questions. (10 to be exact), which should take you no longer than 3 minutes, & from the answers that we can glean from there, share the answers with everyone.
I'm hoping that people will be able to start to see what others in their industry are charging/selling things for, & then see if they are in line with the general trend.

If as a landscaper, you are buying a groundcover for R5.00, & selling it on to a client for R6.00 & the average selling price planted into the ground is R10.00, you can't tell me, that everyone is not going to say; "Why am I selling it for so much less? Maybe I need to put my prices up?"

If we can get folks to start thinking like this, & start lifting our game by a groundswell of common knowledge, then everyone will benefit.

Have a look at the top right of the blog, & you will see the links for the surveys there.
The results will be published as soon as we have enough respondants.

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